Sales Demonstration Training And Assessment

The days of empty talk, non-specific statements and indirect communication are over! Sales Demondtration Training and Assessment are now the new standard in sales training. Sales Demondtration is short for Demondstructing Your Sales Process.

 

Sales demonstration is the first step in creating a sales process that gets results. Sales Demondration Drill is the first step in introducing a new drill to a group of prospects. When used correctly the drill can change the dynamic of your sales team.

 

The questions during the drill will determine how the group responds to the new drill. You will need to have your potential clients to answer some specific questions. Your goal will be to identify some areas where they can improve their selling skills.

 

The specific questions may include: What is the most challenging part of this process? How often does it take you to complete this process? What do you do to make your customer feel comfortable?

 

The questions should be clear so that the answers will be as simple as possible. This will allow the prospects to relax and be more open to suggestions. The more that they are able to relax the easier it will be for them to respond.

 

Once you have the answers you will need to analyze them and provide any information that you think is relevant. If you have other opportunities that the prospects could pursue with your company then you will want to offer information that they might not have had before. You will want to find out what motivates them. This will give you insight into why they are contacting you.

 

The questions should also focus on the attitudes of the group members towards your product or service. It is important to ask the members of the group if they would be interested in talking about it further. By asking the questions early on you can determine if you are going to require additional training before the drill.

 

If the group members are ready to get down to business then the drill should begin. The first question that you will ask them is: What is the most challenging part of this process? Now, you need to define the term "challenging" because there are many different ways to approach this question.

 

You may choose to choose two parts or the entire process which is most difficult for the group members. In this way you can get a general picture of the challenges they are experiencing. The challenge could be various things such as; they feel they are being rushed, they feel they are stuck, they feel they don't know what they want, or they are unsure of the overall benefits of the product or service.

 

Before the group can participate in the drill, they will need to enter a time frame. You will be the leader in this situation. You will set the time frame. This means that you are going to make sure that everyone agrees on the amount of time that they need to work on the product or service.

 

The time frame will be based on the actual duration of the sale. If the time frame is shorter than the maximum amount of time they were agreed upon then the group will break up and work in smaller increments. However, if the time frame is longer than the maximum then the group will work until they reach the time frame. This is not uncommon in sales.

 

Once the time frame has been established, you will then divide the group into groups and ask each group to generate a list of four prospects. You will then ask the group to pick one of the prospects for a face to face meeting. After the group has met with the prospect, you will provide them with a written report that outlines what was discussed. and what was learned.